The Laser Vision Institute, based in Lake Worth, Fla., and Cincinnati-based LCA Vision Inc., which did business as LasikPlus, agreed to settle federal charges that they mislead the public when their advertisements promised life without glasses and perfect vision.
The Federal Trade Commission said that the firms did not have scientific evidence to support claims that their LASIK procedures would eliminate for life the need for glasses, contact lenses, reading glasses or bifocals.
The FTC said LCA Vision also made unproven claims that its procedures were less risky to patients’ eyes than wearing contacts or glasses.
The settlement bars the companies from making such claims in the future without proof, said Howard Beales, director of the FTC’s Bureau of Consumer Protection.
The companies’ ads ran nationwide in newspapers and magazines and on radio, television and the Internet.
(via The Associated Press)
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