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Entries Tagged as 'Bait-and-Switch'

Dell Sued for for Alleged Bait-and-Switch

February 23rd, 2005 · 11 Comments

Two residents of San Francisco filed a class action lawsuit against Dell, the world’s largest personal computer maker, accusing the company of “systematically” deceiving customers who buy dell products.
The lawsuit alleges that Dell uses “multi-media advertising, bait-and-switch marketing tactics and false promises of low-cost financing to lure and defraud purchasers with installment payment schemes offered […]

Tags: Bait-and-Switch