A federal court in Los Angeles ruled on April 15 that the makers of the “No Calorie Sweetener” Splenda will face allegations that their marketing and advertising campaign is both false and misleading.
The lawsuit, filed by the Sugar Association in December 2004, wants to force McNeil Nutritionals and parent company Johnson & Johnson to change […]
Entries Tagged as 'Deceptive Advertising'
Splenda to Face Charges of False Advertising
May 3rd, 2005 · 7 Comments
Tags: Deceptive Advertising
Blockbuster Settles ‘No Late Fees’ (’End of Late Fees’) Claims
April 4th, 2005 · No Comments
Blockbuster Inc. has agreed to pay $630,000 to settle claims by 47 states that said it misled consumers in advertising its “End of Late Fees” or “No Late Fees” program, California’s Attorney General Bill Lockyer said Tuesday.
“Blockbuster’s No Late Fees campaign may have had a catchy slogan and clever ads, but it did not tell […]
Tags: Deceptive Advertising
ASEA Sues Pfizer Over its Neurontin ‘Off-Label’ Marketing Scheme
June 9th, 2004 · 58 Comments
Alaska State Employees Association Health Benefit Trust filed a lawsuit against Pfizer Inc. and its subsidiary Warner-Lambert Co. over its off-label marketing scheme of its top selling epilepsy drug Neurontin.
The lawsuit, filed last week in U.S. District Court in Newark, N.J., contends that Pfizer made billions of dollars of fraudulent revenues by promoting Neurontin as […]
Tags: Deceptive Advertising
LASIK Firms Settle Federal Charges of Misleading Advertising
March 27th, 2003 · No Comments
The Laser Vision Institute, based in Lake Worth, Fla., and Cincinnati-based LCA Vision Inc., which did business as LasikPlus, agreed to settle federal charges that they mislead the public when their advertisements promised life without glasses and perfect vision.
The Federal Trade Commission said that the firms did not have scientific evidence to support claims that […]
Tags: Deceptive Advertising

